Marketing
Competitive Monitoring: 3 Easy Steps to Stay Ahead of the Competition
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Strategies Built Since 2020
Just as much as it reflects who you are, your brand should drive your competitive advantage. Our services are driven by one simple concept: without confident knowledge of your market context, it’s impossible to create a brand that stands apart in the hearts and minds of your target customers.
Lumina delivers the guiding insight you need to craft a unique identity. Our strategies are formed around what we refer to as “brand intelligence,” or the market and competitive insight required to identify your best opportunities for resonance and differentiation.
Diligent market research and discovery is required to build trustworthy differentiation strategies.
Market and competitive research should be proactive, easy and actionable.
Branding should express your identity essence as much as it furthers your competitive advantage.
The most effective brands reflect a balanced regard for insight and creative expression.
Lumina’s vision is to harness intelligence + insight to pioneer an entirely new framework
for branding differentiation.
Our mission is to create brand positioning strategies that elevate and expand market perceptions, capture customer loyalty and advocacy, and drive resilient growth for your business.
Book a call to explore if Lumina’s identity and intel services align to your business needs.
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