By leading with a strong sense of who you are and how you’re different, you’ll deflect the competition, attract loyal brand advocates, and expand your market share with ease.
Lumina helps clients achieve these outcomes with the following services:
Achieving awareness of your market context is the first step towards creating a differentiated brand. Lumina’s market intelligence and discovery strategy capabilities include:
Get to the core of your identity’s brand heartbeat, identify your best opportunities to build equity with your audiences, and uncover your top gaps for positioning improvement.
Brand Heart Workshops
Cultivation of your brand pathos through a series of interactive exercises with key identity stakeholders.
Brand Survey Design + Analysis
Design, deployment, and analysis of brand surveys to examine customer + employee sentiment and zero in on needs for refinement.
Brand Focus Group Design
Leading collaborative conversations centered around your brand and synthesizing insight for actionable enhancement.
Conduct a deep dive into the market landscape to understand customers’ needs and competitors’ positioning strategies–ultimately creating a blueprint for seamless resonance and differentiation.
Competitive Intelligence Studies of market leaders’ most effective strategies, identifying how they’ve built traction to date and where their leading vulnerabilities are.
Brandscape Analyses to identify and segment top landscape players–uncovering the most lucrative market gaps to fill.
Buyer Persona Explorations of target audiences to meet them where they are in their unfulfilled needs, buying motivators, and emotional drivers.
General Market Trend Assessments for your target industries, gathering the insight you need to improve decision-making and chart a confident path forward.
Building on your market clarity as a competitive advantage, your brand position will help you stand apart and ensure memorability in the hearts and minds of your target customers. Lumina’s brand positioning and activation capabilities include:
Formalize a unique stance on what you stand for in the market landscape. Craft the core message that deflects competitive voices and attracts your ideal clientele.
Brand Naming and Taglines
Ideate a name and tagline that succinctly communicate who you are and how you're different. Then conduct due diligence research to ensure viability.
Brand Heart: Purpose, Mission, Vision & Values
Foster emotional resonance by sharing your "why" for existing, the future you're building, and the ethical principles you follow--no matter how much you grow.
Brand Messaging Strategy + Persona-Aligned Value Propositions
Solidify your core message and ensure you're speaking to your target audiences' most pressing wants and needs, pain points, and future aspirations.
Differentiation Strategies + Unique Selling Propositions
Build on your knowledge of competitors to craft a stance and value-add that are simply unlike anyone else's.
Brand Personality, Tone + Voice
Your brand, personified: Establish the tone you'll strike across messaging vehicles.
Website Content Strategy + Copywriting
Weave the narrative that compels interest and drives conversions with visitors. Leverage SEO principles to extend your reach and position yourself to the right prospects at the right time.
Curate visuals and experiences that captivate attention and build brand equity.
Branded Website Design & Development
Design a digital experience that delights the eye while building trust in the caliber of your services.
Brand Logo Design
Create a brandmark that conveys your identity essence with clarity and concision.
Brand Palette
Use color theory to foster a brand-aligned emotional impact in target audiences.
Typography Selection
Select a type that directly expresses your brand personality and tone.
Lumina partners with creative agencies to supplement their projects with market research and discovery services. These partnerships ultimately pave the way for brand work that is grounded in a thorough understanding of the client’s market context.
Discovery Strategy Recommendations
Suggested research roadmaps to investigate the client’s market context and fill knowledge gaps key to the successful execution of the brand.
Survey, Focus Group, or Workshop Analysis
Put a finger on the pulse of target audience sentiment and discover the core of the client’s most significant brand strengths and opportunities.
Competitive Intelligence Research
Uncover what makes top competitors so successful in the marketplace–and develop a unique positioning strategy to out-perform them.
Buyer Persona Explorations
Dive into the buying motivators and need states of clients’ target audiences–allowing for the formation of value-propositions that resonate in their minds (and hearts).
Book a call to explore if Lumina’s identity and intel services align to your business needs.
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