Intelligent branding for competitive advantage.
Now more than ever, today’s brands are called on to more aggressively differentiate themselves, more meaningfully connect with customers, and more fiercely innovate in what they are bringing to ever-saturated markets.
Generic brand identities simply aren’t cutting it. If you expect to consistently grow your profit margins, maintain your base of customers, and recruit and retain top-notch talent, it’s become table stakes that you stand apart from competitors.
A unique brand identity deflects the competition. It’s what drives customers to choose you over others, pay more for your products and services, and buy from you more frequently. It’s what allows you to effortlessly attract strong partners and talented employees that align with what you stand for.
Put simply, your uniqueness is your most resilient tool for achieving your business goals. Still, many companies struggle to define how exactly they are differentiated. We’ve found this is mainly because their brand strategies are missing one core element: competitive context.
Without a robust understanding of your competitors, you’ll be hard pressed to come up with a unique selling proposition that is actually unique—let alone an entire brand identity. There’s no way to be sure of what makes you different when you don’t know who else is out there.
Lumina was founded with the belief that a brand should be just as much a reflection of your company’s spirit as it is a tool for competitive advantage.
Our specialty in market + competitive intelligence allows us to deliver brands that are grounded in a rigorous understanding of your competitive context. We are the only branding consultancy that unites competitive research with creative design to deliver identities for differentiation.
Our mission is to create a brand that elevates your image, captures customers’ loyalty, and resiliently drives growth for your business—regardless of market saturation or uncertainty. And we know there’s no one else that shares our approach in doing so.
What makes you unique?
Book a free discovery call with Lumina today.
